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Full launch of the Ruby Tuesday Hong Kong mobile app

2nd May 2016

Velocity Mobile is very pleased to announce the full launch of the Ruby Tuesday HK app, one of the most sophisticated restaurant mobile apps to have been deployed in Asia.

The Ruby Tuesday HK app provides the ability for the business to engage directly with its members and other customers through pushing out highly targeted and personalised offers. Ruby’s loyal membership now never needs to worry about missing out on getting the latest offers from RT.


The mobile solution is highly integrated with the company’s Point of Sale and Membership systems. Members can now convert to a virtual card on their app and dispense with their physical card taking up precious purse and wallet space.

Members’ virtual cards are scanned at the restaurant reception and guests are instantly assigned to a table. With member recognition now occurring at entry rather than at time of payment, a personalised service can now be provided to Ruby’s loyal members throughout their entire dining experience.

Offers made available on the app are instantly redeemed in the restaurant at the time of ordering, and any loyalty points accumulated from their current dining activity are updated on their virtual membership cards in real time.

Mark Pitman, CEO of Ruby Tuesday Hong Kong, commented that “The Ruby Tuesday HK mobile app has been central to the digital transformation of our business and be able to create a broader diversity of membership options to suit our individual customer needs. Velocity Mobile has played an instrumental role from cradle to grave in designing the business processes and systems to deliver a highly integrated business solution”.

Velocity Mobile looks forward to continuing to support Ruby Tuesday HK with their ongoing creative use of technology to enhance the customer dining experience.

About Velocity Mobile

Velocity Mobile is a specialist mobile solution provider that builds business applications for the global market.  We develop integrated, end-to-end business solutions that connect you with your customers.
With offices in Hong Kong, Brisbane and Manila, our experienced team supports local, regional and multinational customers globally. Velocity Mobile has a highly skilled management and technical team with a deep understanding of corporate and business environments.

About Asia Pacific RT (HK)

The first Ruby Tuesday opened in the US in 1972. Four university buddies wanted to create a place where they could hang out with friends and enjoy good food. In 1995 it made its first journey overseas and across the Pacific Ocean to Hong Kong. Asia Pacific RT (HK) Ltd is the company that currently owns the Hong Kong Franchise and Development rights. With seven restaurants spread across the Territory and plans to expand Ruby Tuesday enjoys a prominent position in the American casual dining scene in Hong Kong.

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